Our Story

The Coastal Boutique has been shaped by a love for the sea, community, and the simple beauty of coastal living. Our story began over 20 years ago as Coastline Jewellery, travelling across the South West to local markets, festivals, and county shows. As our range grew to include gifts and lifestyle pieces, we evolved into Love Coastline—and with each chapter, our connection to our customers deepened.

Today, we’ve found our home as The Coastal Boutique, nestled in the heart of Honiton, Devon, and now online. More than just a shop, we’re a space created to inspire—where thoughtful design meets a warm welcome, and where every piece tells a story of relaxed coastal style. Our purpose is simple: to serve our community, celebrate local creativity, and offer a beautiful environment where everyone can feel a little closer to the coast, wherever they are.